Web design for founder-led businesses

Your business is better than your website.

Your competitors are winning the enquiries you should be getting, and most of them have a weaker product. I work with founder-led businesses to close that gap, starting with a free custom homepage built around your brand before you pay anything.

See your free homepage concept See the work

3 founder-led businesses with websites that work.
Working on the next one.

The problem

A bad website costs more than a good one.

Every week your site is underperforming, enquiries that should be yours are going to someone else. Not because their product is better. Because their first impression is.

Founder-led businesses run on trust and reputation. When a new contact Googles you, or a referral checks you out before calling, what they find either reinforces the decision or quietly kills it.

"We're just waiting on the developer to get back to us."

"It's on the list, we've just been busy."

"It does the job for now."

Meanwhile the competitor you're better than is getting the enquiry, because their site answered the question yours didn't: can I trust this person?

The process

Brief to live in 14 days.

No back-and-forth that drags on for months. A clear, fast process so you see results before you've forgotten we started.

01

Free homepage concept

Before you commit to anything, I research your business, your clients, and your competitors. Then I build a custom homepage concept so you can see exactly what's possible.

No obligation
02

Scope and brief

If the concept lands, we agree scope, deliverables, and targets in writing. One document, no ambiguity. You know exactly what you're getting before anything starts.

Everything in writing
03

Build and launch

I build the full site, handle all the technical setup, and get you live. Fourteen days from brief to launch. You own everything from day one.

14-day turnaround
The work

Recent projects.

Founder-led businesses that needed a website their reputation deserved.

01

The Aurahub

Web Design · Google Business Profile

#1 local search result

02

Focused.marketing

Web Design & Build

Live in under 2 weeks

03

Kompetenz Kommerz

Shopify Development

Complex build, ahead of deadline

What clients say

From the people who hired me.

Unedited. Their words, not mine.

"Working with Joules from JG Digital was a fantastic experience. I needed a website to launch my gym, and he not only delivered a modern, professional site but also set up our Google Business Profile. Since launch, our gym has been ranking #1 locally on Google, and we've already had new members find us online. Joules was professional, responsive, and went above and beyond. I'd recommend him to any business owner."

Joe Wright

Founder, The Aurahub

"Joules from JG Digital delivered exactly what I envisioned for our agency's website. Fast, professional, and a pleasure to work with."

Joe Maskrey

Founder, Focused.marketing

"Joules consistently delivered high-quality work for our agency. Reliable, creative, and always ahead of deadlines."

Henri Werner

Director, Kompetenz Kommerz

Services

Two things, done properly.

Websites and email. That's it. Nothing added just to make the invoice bigger.

Core service

Website Design & Build

A custom website built around your business, your clients, and the enquiries you want more of. Designed to convert, built fast, yours from day one.

  • Custom design built around your brand and your goals
  • Mobile-first, fast, and accessible on all devices
  • SEO-ready structure so you can be found on Google
  • Contact forms, Google Analytics, domain and hosting sorted
  • You own the code outright, no lock-in
Get your free homepage concept
Ongoing

Monthly Retainer

Your website stays fresh, your email runs properly, and you have someone to call when you need something changed. Month to month, no contract.

  • Unlimited content updates and copy changes
  • Professional email setup and ongoing support
  • Monthly performance review with recommendations
  • Priority turnaround on any requests
  • Cancel any month, no questions asked
Talk about a retainer
1 Person on your project. The one who sold it builds it.
#1 Local Google ranking for The Aurahub after launch, from zero.
14 Days from brief to live website.
0 Projects delivered late. Across every client.

You see it before you pay for it.

Every project starts with a free homepage concept. I research your business, your clients, and your market, then build a real custom design you can look at and react to. No mood boards, no vague promises. A real page, built around you.

If you don't think it's better than what you have, you walk away without spending a penny. There's no catch. It's how I earn the work.

"A website that brings in the right clients, or I'll keep working until it does."

Get your free homepage concept
Honest filter

Not for everyone.

Two minutes before you get in touch. If the left column sounds like you, I'd love to hear from you.

For you if
  • ✓ You're the founder and the decision-maker, not a gatekeeper
  • ✓ You know your website isn't doing your business justice
  • ✓ You'd rather see something built than read a proposal
  • ✓ You can give me 20 minutes to understand what you do
  • ✓ Fast results matter more to you than a drawn-out process
Probably not for you if
  • ✕ You need multiple rounds of revision from people not in the original conversation
  • ✕ You're shopping one brief across five agencies to find the cheapest
  • ✕ You want someone to execute without any input from your end
  • ✕ Three months of discovery before anyone picks up a pen sounds right
  • ✕ A professional web presence genuinely isn't a priority right now
FAQ

Questions worth asking.

The things most people wonder before they get in touch.

No catch. It's the most honest way I know to show you what I'd actually build for your business. A portfolio of other people's work is theoretical. A custom page built around yours isn't. If you like it, building the rest is the obvious next step. If you don't, you walk away with no hassle and nothing spent. The only thing I ask is a short call first, because I only do this for businesses I think I can genuinely make a difference for.
The free homepage concept takes around 72 hours. If you want to move forward, the full build is typically live within 14 days of the brief being agreed. That clock doesn't start until you're happy with the direction, so there's no pressure on the concept phase.
Yes. That's the whole point of the free homepage concept. You get a real, custom design built around your brand, not a generic template or a wireframe. You see exactly what your new site could look like before any money changes hands.
I scope every project individually so the quote reflects what you actually need, not a package built for someone else. The quickest way to get a number is to get in touch and tell me what you're looking to do. No sales process, just a straight conversation.
That's a fair thing to wonder. The Aurahub is ranking #1 locally on Google. Focused.marketing launched in under two weeks. Kompetenz Kommerz, a European agency, hired me for a complex Shopify build and I delivered it ahead of their deadline. You don't pay until you've seen the concept, so you're not taking my word for it.
We talk about it. The concept phase exists so we can work out the direction before any significant time is committed. I'd rather spend an extra day getting the concept right than build the wrong thing. If after the concept you decide it's not for you, that's fine and it costs you nothing.
No. I'm based in Derbyshire but the process is fully remote. Kompetenz Kommerz is based in Germany. The conversation, concept, and build all happen online, and that works just as well across the country as across the county.
About

One person. Your project.

I'm Joules, a web designer and developer based in Derbyshire. I work with founder-led businesses that have outgrown their current website, or never had one that reflected the quality of what they actually do.

When you work with me, you get one person who understands your business from the first conversation to the last line of code. Not a project manager who passes your brief to a designer who passes it to a developer. Me.

Every site I build is custom. Every project starts with research into your market, your clients, and what would actually make the difference. The free homepage concept isn't a template with your logo on it. It's built around you.

  • Scope, deliverables, and targets agreed in writing before I start anything
  • You own the site outright from day one, no lock-in
  • The retainer is month to month, cancel whenever you want
  • If you're not happy with the direction, we work on it until you are
Book a free call

Joules Gill

Web Designer & Developer, JGill.digital

Get in touch

Let's see what your new site could look like.

Fill in the form below, or book a call directly if you'd rather talk. Either way, I'll come back to you within 24 hours. No sales pitch, just a straight conversation about what you're trying to do.

1

Send a message with a bit about your business and what you're looking for.

2

I'll come back within 24 hours and we'll have a quick conversation to make sure we're a good fit.

3

I build your free homepage concept. You see it, react to it, and decide what happens next.

I reply within 24 hours. No sales scripts, just a conversation.